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The Chiefs won the Super Bowl, but who won the ad bowl?
A lot of brands spent a lot of money to secure those precious seconds with a huge audience on game day.
But some were more successful than others at getting their messages and products across — and making us laugh and feel.
Here’s a look at some of the most memorable, entertaining and effective Super Bowl commercials, whether they were stocked with celebrities, ran with a quirky gag, tugged at the heartstrings, made a sentimental appeal to our pop culture memories, or some combination of all of those things.
More than one commercial embraced a puppy love theme at this year’s Super Bowl. Be still our hearts.
An ad titled “Forever” from The Farmer’s Dog, a dog food meal service, follows a girl and her dog through the years, from childhood to her teen years, marriage and having her own family. Somehow, this one dog is there to see it all. The message: “Nothing matters more than more years together.”
In an ad from Amazon called “Saving Sawyer,” Sawyer is a dog who keeps getting into trouble when his family leaves the house.
He’s ripping up chairs, eating the remote control, leaving the house strewn with garbage and generally sticking his owners with a nasty cleanup each time they return home. So they buy a crate on Amazon.
Will it be to keep him confined all day? To take him away, and out of the house for good?
The ad allows for none of those sad conclusions. No, the crate is for Sawyer’s new companion: a second dog, who seems to keep him occupied enough to stop wrecking the house.
Speaking of dogs being strategically deployed to break your heart, singer Sarah McLachlan is known for her lovely music, but she’s also known for those ASPCA ads in which she would always ask us to help abused and neglected dogs and cats.
As if the heartrending scenes of animals in need weren’t enough, the ads were set to her song “Angel.” Instant tears.
In a Super Bowl commercial for Busch, McLachlan has fun with those ads and inadvertently mistakes a wolf for a dog.
Streaming service Tubi won us over with not one but two ads that went with refreshingly original themes.
First, there was “Rabbit Hole,” a commercial that starred giant rabbits dragging people away from work, school and out of their cars to deposit them in their rabbit holes.
“Find rabbit holes you didn’t know you were looking for.”
Then, in “interface interruption,” Tubi fooled us by making us think we were back from the commercial break.
The ad continued the ruse by making it look as if our TV menus were clicking on Tubi — who hit the remote??? — and selecting the movie “Mr. and Mrs. Smith” starring Brad Pitt and Angelina Jolie.
You’ve got to hand it to a brand that makes it interactive without requiring anything of us, though it’s fair to say people did a mad dash for their controllers.
Jersey’s own Travolta (Englewood) and Braff (South Orange) star in an ad for T-Mobile home internet.
For Braff and Faison, this is a sequel to last year’s T-Mobile ad in which the “Scrubs” co-stars played neighbors singing to the melody of “I Feel Pretty” from “West Side Story.”
But Travolta really kicks things up a notch because he’s singing a tune from “Grease,” which gives him a chance to step back into Danny Zuko’s shoes.
Sure, the lyrics are about home internet, but the passion and feeling of “Summer Nights” is all there.
Everyone knows that Tim Carleton and Darrick Deel’s “Opus No. 1″ is not only one of the most ubiquitous examples of hold music — it’s also quite the tune (even if you don’t know its name).
So we watched with a knowing look as Miles Teller and his wife Keleigh Sperry (and the dog, sorta) got down to the dulcet tones of the opus while she was on hold for a call.
Silverstone takes it back to 1995 and the glorious heyday of “Clueless” by reprising the role of Cher Horowitz for shopping website Rakuten.
All these years later, she’s still got her formidable wardrobe. Elisa Donovan is back as Amber, too, to reenact their classroom debate scene from the film.
You can see designer Christian Siriano sitting in the same room and sending Cher a heart — he designed her movie-perfect outfits for the fun spot, which has Silverstone delivering some of her most famous lines, like “as if!”
Noticeably absent: Jersey’s own Stacey Dash, who played Dionne.
In the year 2023, as the Jenaissance continues, e.l.f. scores a plum spot with Jennifer Coolidge.
She never fails to deliver, here in the form of some extra-sticky primer from the makeup brand.
“Oh my goodness, I look like a baby dolphin!” the Emmy-winning “The White Lotus” actor says before getting stuck to a pane of glass, thanks to e.l.f. Power Grip primer.
Tenafly resident Cardi B and Offset appear in McDonald’s Super Bowl spot alongside other couples to talk about what each of them likes to eat there. The premise: Knowing your significant other’s order is a form of affection!
The clip doubles as promo for the special Cardi B and Offset McDonald’s meal, available on Valentine’s Day (Tuesday, Feb. 14). The meal is a combination of their favorites.
Cardi’s order: A cheeseburger with barbecue sauce and large Coke.
Offset’s order: A quarter pounder with cheese (no onions) and large Hi-C Orange Lavaburst.
There’s also a large order of fries (you know, for sharing) and an apple pie.
Vince Gilligan, the creator of “Breaking Bad,” is also the creative force behind this commercial for PopCorners, a line of air-popped chips from FritoLay.
Gilligan wrote and directed the ad, which sees Bryan Cranston and Aaron Paul reprise the roles of Walter White and Jesse Pinkman from the iconic AMC series, which ended in 2013.
Raymond Cruz is also back as drug cartel distributor Tuco Salamanca.
“What are these?” Tuco asks as Pinkman offers some of the chips.
“We call them PopCorners … ” he tells Tuco.
“Say. Their. Name,” White says.
Tuco’s review: “Tight! Tight tight!”
Ah, cutting people out of photos — a hallmark of the social media age and the premise behind the ad for Google Pixel 7 phone.
“Wait, I can erase my exes?!” Amy Schumer says, launching a series of photos in which her former flames are completely scrubbed from the frame.
“I don’t even remember this guy,” she says of one.
Soon NBA player Giannis Antetokounmpo is making use of the tool at a press conference, and a blurry photo of Doja Cat is unblurred by the same phone.
And now for the most topical ad of all time?
“An unidentified object has been spotted over the skies,” a voice says over a broadcast as a sleek, spherical object floats over a city.
Then we see Bono.
Yes, it’s U2 — with an ad for its upcoming “Achtung Baby Live” residency at The Sphere in Las Vegas on the very same day another UFO is shot down over Canada (that one was “cylindrical”). In the band’s ad for the fall shows, there’s a creepy talking baby in the sphere, just to keep us on edge a little.
Coincidentally, the Edge will be there, but Larry Mullen Jr. won’t (he’s recovering from surgery).
One of the most famous Dunkin’ fans out there makes it official with a big-game ad for his beloved purveyor of coffee and doughnuts.
Affleck dons a Boston accent to work a shift at the Dunkin’ drive-thru in Medford, Massachusetts. Unsuspecting customers co-star in the ad.
Jennifer Lopez makes an appearance at the drive-thru to chastise her husband.
“What are you doing here??” she asks him.
“You’re embarrassing me in front of my friends,” Affleck says in a hushed tone.
“Is this what you do when you say you’re going to work all day??” she says. “Grab me a glazed!”
The ad for Uber One — the combined membership for Uber and Uber Eats – wields the combined power of nostalgia and music.
Diddy, aka Love, is asked to make a hit song for the brand. The only problem: he doesn’t do jingles.
So he recruits the likes of Montell Jordan (”This Is How We Do It”), Donna Lewis (”I Love You Always Forever”), Kelis (”Milkshake”), Ylvis (”The Fox (What Does the Fox Say?)”) and Haddaway (”What is Love?”) to come up with a hit.
Haddaway for the win.
The big rivalry between Coors Light and Miller Lite results in a dramatic rumble between the two brands.
Whose commercial is it, though?
See the extended cut below.
The actor stars in a joint commercial for GM and Netflix to promote the inclusion of more electric vehicles in Netflix programming.
Consequently, Ferrell appears in various Netflix series and movies like Zack Snyder’s “Army of the Dead” (partially filmed in Atlantic City), mega hit “Squid Game,” Regency-era romance “Bridgerton” and “Stranger Things” with real star Priah Ferguson, who plays Erica Sinclair.
Ferrell plays “Dusty,” a stand-in for Dustin Henderson, normally played by Gaten Matarazzo from Little Egg Harbor.
In the ad for workplace software company Workday, Paul Stanley from Kiss makes a request.
“Hey corporate types, would you stop calling each other rock stars?”
“You know what it takes to be a rock star?”
From there, we see the assembled group of rockers, including Billy Idol, Gary Clark Jr. and Ozzy Osbourne, listing their rock ‘n’ roll credentials.
Idol has trashed hotel rooms in “43 countries.”
“I’ve done my share of bad things,” Osbourne says. “Also your share of bad things.”
“Hey Liz in HR, can you do this?” Clark Jr. says, shredding on his guitar.
Osbourne even makes an appearance as a new corporate employee named Ozwald.
In “We Get Groceries,” the ad for DoorDash, Matheson, one of the stars of the FX/Hulu series “The Bear” (”Yes, Chef!”), teams with Raekwon the Chef from the Wu-Tang Clan for the food delivery service’s groceries option.
Matheson, an actor and chef, advises a woman shopping in a grocery store that you’ve got to smell the “butt” of a pineapple to know if it’s ripe. At that point, Nickelodeon’s stop-motion character Tiny Chef comes barreling in.
“Hear that noise?! Means it’s ripe!”
Raekwon offers his own supermarket tip: “Freshest cream, always in the back.”
The woman takes the opportunity to make a cringey “C.R.E.A.M.” joke.
“‘Cause cream rules everything around?”
The group of characters proceeds to accompany the shopper on her groceries haul.
The Foo Fighters frontman thanks Canada for a lot of things in this ad from the Canadian whisky brand.
Among them, Céline Dion, Seth Rogen, Catherine O’Hara, poutine, peanut butter and … football.
“Yeah … look it up.”
This also could have been an ad for Wikipedia and/or Google.
A boy’s grandfather assures him it happens to the “best of us” in the search for that tasty snack. We get stuck.
OK, maybe one celebrity … Meghan Trainor.
Hamm and Larson find themselves in a giant refrigerator in the mayonnaise brand’s spot.
Why are they there?
They’re Hamm and Brie … aka ham and cheese.
And with Hellmann’s they can be “anything.”
“I’m gonna eat you guys,” he tells the actors.
Cut to a ham and cheese panini made with the mayonnaise. When Davidson offers some of the sandwich to Larson and Hamm (who are still alive), they are totally weirded out.
The actor becomes “Downy McBride” for the purposes of this ad, which seeks to spread the word about Downy Unstopables scent booster beads.
McBride decides to fire the product from a T-shirt cannon so everyone can smell what he’s smelling.
But in true McBride fashion, he goes a little over the top and wipes out.
“Knock Downy downy, he gets back up-y.”
Adam Driver has a thought.
“Squarespace is a website that makes websites.”
“Meaning … it could create itself.”
From there, the actor multiplies into various Adam Drivers.
Websites making websites … and Adam Drivers making Adam Drivers.
“We’re in a closed loop of creation,” Driver says. “It’s the singularity.”
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Credit: https://www.nj.com/entertainment/2023/02/watch-best-super-bowl-commercials-of-2023-tubi-fake-out-breaking-bad-u2-ufo-sticky-jennifer-coolidge-and-dogs-galore.html
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