The Five Best Ads of Super Bowl LVII

1 month ago Pajiba

The Five Best Ads of Super Bowl LVII

By Dustin Rowles | TV | February 13, 2023 |


Before we get into the best ads of last night’s Super Bowl — congrats to Kansas City, by the way, now please change your name to the Slim Mahomebodies or the Chefs — I want to briefly mention some of the worst ads of the night. I love Bryan Cranston and Aaron Paul, and I’m happy that Raymond Cruz got some Super Bowl ad money, but that ad was not just terrible but did a disservice to Breaking Bad. I hated it. Alicia Silverstone’s Clueless ad was likewise bad. I can’t decide if I loved or hated Will Ferrell’s Netflix/GM ad, but I do love that the SB promoted a lot of EV alternatives to the Tesla (of course Elon was in Rupert Murdoch’s booth). Jason Jones had a bad one, too (for premature electrification).

I like Tony Romo, but there was too much Tony Romo. Serena got dragged into that awful campaign, too. I neither hated nor loved Faison and Braff’s ad with Travolta, Bradley Cooper’s T-Mobile ad with his mom; and the Brie and Hamm Hellmann’s ad with Pete Davidson.

Maya Rudolph’s M&M ad was bad, but it was supposed to be, and M&M’s really did a kick-ass job of trolling Tucker Carlson for millions of dollars in free promotion. Speaking of Tucker/Fox News, nothing was as bad as the Greg Gutfield ad, except the Jesus ads, which were actually compelling until they revealed themselves to be Jesus ads. Those ads were backed by the Servant Foundation — funded heavily by the Hobby Lobby guy — which funnels millions of dollars into fighting abortion rights and non-discrimination laws (it’s a very anti-LGBTQ org). Speaking of Jesus, any ad that asks me to scan a QR code on my TV can go to hell.

Here, meanwhile, were the five best Super Bowl ads of the night.

5. Fixed On Pixel Ad — The Pixel 7 ad was probably the most effective of the night because it actually advertised a product’s feature and made it funny. It was also attention-grabbing. I was with a rowdy bunch who talked over most of the ads, but for this one, the room grew quiet save for the occasional laugh.

4. Bud Light Hold — You hate to give it to Miles Teller, who isn’t that bad (or is he?), but that Bud Light ad where he and his wife, Keleigh Sperry Teller, jammed out to the hold music was solid, even if it had little to do with Bud Light (unless Miles Teller was drunk).

3. Affleck and JLo’s Dunkin Ad — The Affleck Bros’ association with Dunkin may be the best thing about them (it’s certainly the only redeeming thing about Casey). I love that they chose a Medford Dunkin. All it was missing was Affleck behind the building on his smoke break.

2. Dave Grohl’s Crown Royal Spot — I don’t know why Dave Grohl was chosen to pay tribute to Canada (and Crown Royal) when there are any number of Canadians who would’ve been happy to do so. But I guess Seth Rogen is the weed guy, and Ryan Reynolds is the gin guy, so maybe Grohl makes sense. Either way, it was a fun tribute to Canada, even if it did not make me any more interested in drinking Crown Royal. Does it still come in those purple bags; I got a lot of holiday gifts growing up “wrapped” inside those bags. I reckon this ad was also responsible for the most searched question of the night: Was football invented in Canada? (I guess?)

1. Tubi Rabbit Hole — Did you know that the Clio’s — advertising’s version of the Oscar — gives out a Super Clio every year for the best ad of the Super Bowl? This Tubi ad took home the prize this year, and I understand why. It was attention-grabbing, promoted the product, and was funny/weird.

Everyone keeps saying that FAST (Free Ad Supporting Television) is the wave of the future, and if so, Tubi is poised to compete with Freevee and Roku, but I’m not sure that the FAST hype isn’t overblown. Speaking of which, however, the back half of HBO’s The Nevers was released on Tubi today (along with the first six episodes).

Tubi also had one of the worst ads of the night, a short takeover ad that left everyone wondering who was sitting on the remote. Real asshole move (but effective).

Continue reading...

Read On "Pajiba"
More News On "Pajiba"
23 days ago - Wayne Shorter, jazz legend and N.J. native, dead at 89 23 days ago - What to make of Grant Williams’ surprising DNP in Celtics-Cavs matchup 23 days ago - Grading the Canucks’ Trade for Filip Hronek 25 days ago - McGhee's dramatic buzzer beater lifts Dragons into NSIC championship game 25 days ago - Buster Posey has heartfelt Scott Cousins message 12 years after collision 25 days ago - Ravi Shastri Settles Shubman Gill vs KL Rahul Debate With A Blunt Verdict 25 days ago - AMA vs KOT Dream11 Prediction, Fantasy Cricket Tips, Dream11 Team, Playing XI, Pitch Report, Injury Update- Navi Mumbai Premier League T20, Match 2 25 days ago - Murdoch admits some Fox News hosts 'endorsed' false election fraud claims 25 days ago - LaMelo Ball breaks ankle, latest setback in rough season 25 days ago - Ball fractures ankle in Hornets’ 117-106 win over Pistons 25 days ago - Avalanche examining trade market — The Fourth Period 25 days ago - Knicks deliver statement with stifling win over NBA-best Celtics 25 days ago - Who are Jimmy and Dee Haslam, reported new Milwaukee Bucks co-owners? 25 days ago - Celtics vs. Knicks takeaways: C's go ice-cold from 3 in frustrating loss 25 days ago - UNC Basketball: Photos from win at Florida State 25 days ago - Butler's acrobatic layup, 23 points lead Heat past 76ers :: 25 days ago - NBA roundup: LaMelo Ball breaks ankle in Charlotte’s win over Detroit 25 days ago - Murdoch says some Fox hosts ‘endorsed’ false election claims 25 days ago - Drunk flyers getting unruly led to tighter rules: AI CEO 25 days ago - UNC Men’s Basketball Holds Off Florida State Rally, Wins Final Road Game 25 days ago - UCLA Set to Host LMU, Michigan in Midweek Battles 25 days ago - Minus Timo Meier, Sharks host new-look Canadiens 25 days ago - Elon Musk Reclaims Top Spot on Billionaires List 25 days ago - No. 9 UConn still standing ... barely ... as sole regular-season champion of Big East 25 days ago - Breaking new ground, video game engages with Holocaust 25 days ago - John Oliver Goes After SF-Based OpenAI and Its ChatGPT Product: ‘The George Santos of Technology’ 25 days ago - HAGENS BERMAN, NATIONAL TRIAL ATTORNEYS, Encourages Catalent (CTLT) Investors with Substantial Losses to Contact Firm's Attorneys, Securities Fraud Class Action Filed - Catalent (NYSE:CTLT) 25 days ago - Florida State fights hard on Senior Night, but this time the comeback bid falls short 25 days ago - How do you talk to a whole country about COVID-19? Use a GIF. 25 days ago - 1 killed as tornadoes rip through Oklahoma, California braces for more snow 25 days ago - Austin Police Department staffing crisis: 77 officers could retire by end of March as vacancies pile up 25 days ago - Alec Baldwin sued by three Rust crew members who suffer from anxiety PTSD and have blast injuries 25 days ago - Assessment Covid-19 leaked from Chinese lab is a minority view within US intel community, sources say 25 days ago - Quinta Brunson, Kevin Jay Anik’s Relationship Timeline 25 days ago - Sydney World Pride: Here’s what you need to know ahead of Harbour Bridge closure on March 5. 25 days ago - Reddit Has a Must Read Thread About The Worst Things People Have Seen at Disney World 25 days ago - Courteney Cox snubbed by ‘Friends’ at Walk of Fame star ceremony? 25 days ago - No. 1 CSI draws Snow College in Region 18 opener: 'It'll be a hard game' 25 days ago - Rochester organization working to prevent adverse childhood experiences 25 days ago - ‘Friends’ star Courteney Cox didn’t think Hollywood success was ‘possibility’ growing up in Alabama 25 days ago - Winds shred Southern Plains; California set to get more snow 25 days ago - Robbins: Zelenskyy & Navalny heroes for standing up to Putin 25 days ago - An Arizona driver was charged after plowing into cyclists, killing 2 and injuring 17 25 days ago - DeSantis clemency only option for ex-death row inmate after Supreme Court denial 25 days ago - Rupert Murdoch admits some Fox News hosts 'endorsed' false election fraud claims 25 days ago - Nolan Gould: What Happened To The Modern Family Star? 25 days ago - Chip 4 Alliance: Senior officials finally meet to discuss semiconductor supply chain 25 days ago - Zero-calorie sweetener linked to heart attack and stroke, study finds 25 days ago - ‘American Idol’ Alum Adam Lambert Made a Lana Del Rey Song Sound Like Led Zeppelin on His New Album 25 days ago - Student Association meets with Micron to potentially develop a partnership 25 days ago - Hornets vs Pistons: How to Watch Live Stream, TV Channel, NBA Start Time 25 days ago - ‘Hoping for a miracle’: Fundraiser for family of Angus man seriously injured at Collingwood-area work site raises more than $31K 25 days ago - Disney World’s Self-Governing District Now Under State Control 25 days ago - JD Vance, Sherrod Brown demand EPA, CDC start health screenings in East Palestine after train derailment 25 days ago - UConn women's basketball guard Nika Mühl surpasses Sue Bird's single-season assist record 25 days ago - Messi, Putellas headline FIFA Best award winners as Kerr makes World XI 25 days ago - Florida Governor Strips Disney of Special District Control 25 days ago - DeSantis signs bill that gives him more control of Disney’s special district 25 days ago - Chicago Bulls vs. Toronto Raptors – 2/28/23 Free Pick & NBA Betting Prediction 25 days ago - Maple Leafs answer Lightning by making trade with Blackhawks
free geoip