How do you talk to a whole country about COVID-19? Use a GIF.

28 days ago EurekAlert!

If you used or lurked on Twitter in March 2020, chances are you saw, or even shared, an animated GIF illustrating how our actions could help ‘flatten’ the Covid-19 ‘curve’. The teal and orange GIF toggled between two scenarios. In the ‘whatever’ approach, a person downplays the seriousness of Covid-19, which soon leads to healthcare capacity being overwhelmed. In the alternative ‘don’t panic, but be careful’ approach, a person is shown promoting such things as staying home when sick, which helps ‘flatten the curve’ and keeps hospitals safe.  

I’m one of the people behind that GIF.

It was inspired by a tweet I saw in late February 2020. Dr Drew Harris (@drewaharris), a health policy and population health educator, tweeted a modified version of a CDC graphic showing how protective measures could be used to slow daily cases of a disease. Harris had added a very important line to the CDC graphic: a measure of healthcare capacity. Accompanying the graphic was Harris’s message that even just delaying cases of Covid-19 could mean “the difference between finding an ICU bed and ventilator or being treated in the parking lot tent”.

I immediately recognised Harris’s tweet as a powerful message about the effectiveness of collective action. Our individual attitudes and actions mattered. We could all help flatten the curve. What we needed was to make Harris’s message even more engaging and empowering.

A key collaboration

That’s where award-winning cartoonist Toby Morris came in. We’d never met but I’d long admired his cartoons on political and social issues. The editor of online media company The Spinoff introduced us and Toby quickly turned the CDC graphic and Harris’ healthcare capacity line into what would become our award-winning GIF.

We released our ‘Flatten the Curve’ GIF on Twitter on the 9th of March 2020 under a Creative Commons CC-BY-SA-4.0 license. I also wrote an article to accompany the GIF for The Spinoff. Within days the GIF had gained millions of impressions on Twitter and had spread around the world.

That GIF was the start of what has become the most impactful and productive collaboration of my career. The graphics Toby and I have collaborated on have been translated into multiple languages, and used by communities, politicians, and public health officials around the world, including the World Health Organization. Our article, Going viral: A science communication collaboration in the era of Covid-19 and social media, documents our collaboration and offers advice to researchers and illustrators who wish to try their hand at science communication.

When my co-authors and I sat down to write the article, I thought Toby and I had made about 50 graphics together. I was wrong. After counting them all up, there were more than 70. It’s my fault our article includes a table that’s more than three pages long. I wanted the article to stand as a record of our collaboration, alongside the story of how it started, and the thinking behind some of our most popular graphics.

Changing messages for a changing situation

In many ways, the article and our graphics tell the story of Aotearoa New Zealand’s experience of the Covid-19 pandemic. It began with the message to ‘Flatten the Curve’ in early March 2020. This quickly pivoted to ‘Stop the Spread’, also known as the elimination strategy, and how our own actions could ‘break the chain’ of transmission.

When the country went into lockdown in late March 2020, Toby and I explained the importance of everyone staying in their ‘bubbles’ and how it would likely take some weeks before we knew whether our lockdown was working. That’s because of the virus’ incubation period – the ‘lag’ between people being exposed to the SARS-CoV-2 virus and developing the symptoms of Covid-19. I didn’t want people to start losing hope when they saw cases continuing to rise despite everyone but our essential workers being stuck at home. When Aotearoa New Zealand emerged from that lockdown, we turned our attention to explain how the contact tracing apps worked.

In mid-to-late 2020, as governments around the world began making vaccine prepurchase agreements, Toby and I moved on to explaining the different strategies to make a vaccine and the concept of ‘community immunity’ – that vaccines aren’t just an individual good; high vaccination levels can also help protect the people in our communities who can’t be vaccinated themselves. Then when the New Zealand government announced they would be rolling out the Pfizer mRNA Covid-19 vaccine, we created graphics explaining how mRNA vaccines work and how they and other Covid-19 vaccines had been developed so quickly.

When more infectious and immune evasive variants of the SARS-CoV-2 virus began emerging, we turned our attention to explain these ‘variants of concern’, using the analogy of a bicycle lock to illustrate the link between genes and proteins.

Finally, in late 2021, when Aotearoa New Zealand stopped pursuing elimination, Toby and I produced graphics explaining what influences the risk of catching and spreading Covid-19. We also updated our graphics on masking, and with rapid antigen tests now being widely used, showed people how to correctly swab their noses.

Looking to the future

While Toby and I have mostly returned to working on other things, we have produced a couple of non-Covid-19 related graphics. One was about Mpox (formerly known as monkeypox), a viral disease which caused a global outbreak in 2022. We’ve also tackled antibiotic resistance, which is one of the areas I research.

Toby and I are often asked what made our collaboration so successful. In our article, we discuss what’s worked for us and provide some tips for researchers and illustrators who want to give science communication a go. The Spinoff and the New Zealand Science Media Centre have also produced an illustrated guide to help researchers navigate the process of commissioning an illustrator.

Given the ongoing need for engaging, accessible, and effective science and public health messaging, the more researchers and illustrators that collaborate the better as far as I’m concerned!

Continue reading...

Read On "EurekAlert!"
More News On "EurekAlert!"
Current and Future Developments in Nanomaterials and Carbon Nanotubes

The book “Current and Future Developments in Nanomaterials and Carbon Nanotubes: Applications of Nanomaterials in Energy Storage and Electronics” consists of 15 chapters that summarize the recent progress in applications of nanomaterials like metal oxides, carbon nano-onions, carbon nanotubes and graphene oxides-based hybrids, Photovoltaic (PV) system in solar energy harvesting, opto-electronics, polymer exchange membrane fuel cell (PEMFC), bio-electronics. Some of the chapters summarize the recent progress in applications of nanomaterials like Carbon Nanotubes, Metal Oxides, and Graphene oxides-based hybrids in solar energy harvesting using recent Photovoltaic Technologies. Similarly, some of the chapters review the fundamentals and state-of-the-art developments on Nanowires, Graphene Quantum Dots, Boron nitrides, Carbon Nano Onions and Metal Organic Frameworks leading to the fabrication of Super capacitors, Bio-sensors, Lithium ion batteries and Hydrogen storage applications. Further, few chapters discuss the next generation fuel cells using Polymer Nano composites, Ferroelectric Liquid Crystal Nanocomposite and Opto-electronic Nanomaterials for optical memory and displays devices. Keywords:Energy Generation, Nano-wires, Energy Storage, Advanced Batteries, Solar Energy harvest, Nanomaterials Synthesis, Super-capacitors, Electronics, Solar energy Storage, Optoelectronics, Electrochemical Energy, Electro-optic Devices.

5 months ago EurekAlert!
25 days ago - Wayne Shorter, jazz legend and N.J. native, dead at 89 25 days ago - What to make of Grant Williams’ surprising DNP in Celtics-Cavs matchup 25 days ago - Grading the Canucks’ Trade for Filip Hronek 28 days ago - McGhee's dramatic buzzer beater lifts Dragons into NSIC championship game 28 days ago - Buster Posey has heartfelt Scott Cousins message 12 years after collision 28 days ago - Ravi Shastri Settles Shubman Gill vs KL Rahul Debate With A Blunt Verdict 28 days ago - AMA vs KOT Dream11 Prediction, Fantasy Cricket Tips, Dream11 Team, Playing XI, Pitch Report, Injury Update- Navi Mumbai Premier League T20, Match 2 28 days ago - Murdoch admits some Fox News hosts 'endorsed' false election fraud claims 28 days ago - LaMelo Ball breaks ankle, latest setback in rough season 28 days ago - Ball fractures ankle in Hornets’ 117-106 win over Pistons 28 days ago - Avalanche examining trade market — The Fourth Period 28 days ago - Knicks deliver statement with stifling win over NBA-best Celtics 28 days ago - Who are Jimmy and Dee Haslam, reported new Milwaukee Bucks co-owners? 28 days ago - Celtics vs. Knicks takeaways: C's go ice-cold from 3 in frustrating loss 28 days ago - UNC Basketball: Photos from win at Florida State 28 days ago - Butler's acrobatic layup, 23 points lead Heat past 76ers :: 28 days ago - NBA roundup: LaMelo Ball breaks ankle in Charlotte’s win over Detroit 28 days ago - Murdoch says some Fox hosts ‘endorsed’ false election claims 28 days ago - Drunk flyers getting unruly led to tighter rules: AI CEO 28 days ago - UNC Men’s Basketball Holds Off Florida State Rally, Wins Final Road Game 28 days ago - UCLA Set to Host LMU, Michigan in Midweek Battles 28 days ago - Minus Timo Meier, Sharks host new-look Canadiens 28 days ago - Elon Musk Reclaims Top Spot on Billionaires List 28 days ago - No. 9 UConn still standing ... barely ... as sole regular-season champion of Big East 28 days ago - Breaking new ground, video game engages with Holocaust 28 days ago - John Oliver Goes After SF-Based OpenAI and Its ChatGPT Product: ‘The George Santos of Technology’ 28 days ago - HAGENS BERMAN, NATIONAL TRIAL ATTORNEYS, Encourages Catalent (CTLT) Investors with Substantial Losses to Contact Firm's Attorneys, Securities Fraud Class Action Filed - Catalent (NYSE:CTLT) 28 days ago - Florida State fights hard on Senior Night, but this time the comeback bid falls short 28 days ago - How do you talk to a whole country about COVID-19? Use a GIF. 28 days ago - 1 killed as tornadoes rip through Oklahoma, California braces for more snow 28 days ago - Austin Police Department staffing crisis: 77 officers could retire by end of March as vacancies pile up 28 days ago - Alec Baldwin sued by three Rust crew members who suffer from anxiety PTSD and have blast injuries 28 days ago - Assessment Covid-19 leaked from Chinese lab is a minority view within US intel community, sources say 28 days ago - Quinta Brunson, Kevin Jay Anik’s Relationship Timeline 28 days ago - Sydney World Pride: Here’s what you need to know ahead of Harbour Bridge closure on March 5. 28 days ago - Reddit Has a Must Read Thread About The Worst Things People Have Seen at Disney World 28 days ago - Courteney Cox snubbed by ‘Friends’ at Walk of Fame star ceremony? 28 days ago - No. 1 CSI draws Snow College in Region 18 opener: 'It'll be a hard game' 28 days ago - Rochester organization working to prevent adverse childhood experiences 28 days ago - ‘Friends’ star Courteney Cox didn’t think Hollywood success was ‘possibility’ growing up in Alabama 28 days ago - Winds shred Southern Plains; California set to get more snow 28 days ago - Robbins: Zelenskyy & Navalny heroes for standing up to Putin 28 days ago - An Arizona driver was charged after plowing into cyclists, killing 2 and injuring 17 28 days ago - DeSantis clemency only option for ex-death row inmate after Supreme Court denial 28 days ago - Rupert Murdoch admits some Fox News hosts 'endorsed' false election fraud claims 28 days ago - Nolan Gould: What Happened To The Modern Family Star? 28 days ago - Chip 4 Alliance: Senior officials finally meet to discuss semiconductor supply chain 28 days ago - Zero-calorie sweetener linked to heart attack and stroke, study finds 28 days ago - ‘American Idol’ Alum Adam Lambert Made a Lana Del Rey Song Sound Like Led Zeppelin on His New Album 28 days ago - Student Association meets with Micron to potentially develop a partnership 28 days ago - Hornets vs Pistons: How to Watch Live Stream, TV Channel, NBA Start Time 28 days ago - ‘Hoping for a miracle’: Fundraiser for family of Angus man seriously injured at Collingwood-area work site raises more than $31K 28 days ago - Disney World’s Self-Governing District Now Under State Control 28 days ago - JD Vance, Sherrod Brown demand EPA, CDC start health screenings in East Palestine after train derailment 28 days ago - UConn women's basketball guard Nika Mühl surpasses Sue Bird's single-season assist record 28 days ago - Messi, Putellas headline FIFA Best award winners as Kerr makes World XI 28 days ago - Florida Governor Strips Disney of Special District Control 28 days ago - DeSantis signs bill that gives him more control of Disney’s special district 28 days ago - Chicago Bulls vs. Toronto Raptors – 2/28/23 Free Pick & NBA Betting Prediction 28 days ago - Maple Leafs answer Lightning by making trade with Blackhawks
free geoip